Strategizing in a digital world: Overcoming cognitive barriers, reconfiguring routines and introducing new organizational forms
نویسندگان
چکیده
As digital technologies such as cloud and edge computing, machine learning, advanced artificial intelligence (AI), the internet of things (IoT) unfold, traditional industries telecoms, media, entertainment, financial services are being reconfigured new sectors emerging. In this competitive landscape we observe organizational forms business models, including emergence platforms multi-sided markets. This has required a strategic response from incumbent firms, both well-established firms some first-generation enterprises. With these advances in technology, very nature strategy is changing. Fundamentally, use may provide opportunities for efficiency gains, customer intimacy, innovation. However, without right mindset change, appropriate routines, structural changes, transformation efforts will fail. We therefore present framework strategizing that underscores importance interplay between (1) cognitive barriers faced by managers when trying to understand world envision (2) need reconfigure extend (3) better equipped creating value gaining advantage. From essential pillars, derive four journeys companies were formed pre-digital economy. also describe management roles top, middle, frontline managers, depending on whether migration evolutionary or transformative firm responding attempting shape ecosystem. Although technically all about more important issue how make their way through strange which they find themselves. Ultimately much it technology.
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ژورنال
عنوان ژورنال: Long Range Planning
سال: 2021
ISSN: ['1873-1872', '0024-6301']
DOI: https://doi.org/10.1016/j.lrp.2021.102110